Celebrate the 70th anniversary of Roma, a journey that began with a dream and evolved into a legacy
Uncover what our PFG exclusive brands can offer your business
Earn show allowances on products featured at almost 200 booths
Access Marketing Materials on Mobile App.

Please Register by Wednesday, March 12, 2025

FOOD SHOW COUNTDOWN

About This Event

Join us at Foodcentric Chicago, where inspiration meets innovation in a celebration of culinary excellence.

See what makes the Performance-Chicago team the best in the industry as you find new ways to optimize your business. Learn about new trends to drive profitability for your operation, labor-saving opportunities to make the most of your talent, and hundreds of ideas to keep your menu fresh and thriving!

Download the Chicago Foodcentric app for complete access to all event information in one place including show floorplan, digital marketing materials, booth notes, and how to connect with suppliers.

Center of Plate

(Beef, Pork & Seafood)

Celebrate the 70th anniversary of Roma, an Italian foodservice legacy.

Authentic Hispanic & International Cuisine

Fresh Produce

Chef Steve’s

Innovation Station

FOCUS AREAS ON THE SHOW FLOOR

INNOVATION STATION: Get ready for a taste adventure like no other!

Enjoy a taste of bold flavors and hear the stories behind each bite as you explore the art of food as prepared by our team of Performance Foodservice Corporate Chefs and guest Celebrity Chefs.

Corporate Chef Steve Zabel Visit the PFS-Chicago Corporate Chef at the Innovation Station to sample current food trends.
Corporate Executive Chef Richard Fisher – Whit
Corporate Executive Chef Robert Stegall-Smith

Celebrity Chefs

Exclusive Brands

Frequently Asked questions


Pre-registration is encouraged to avoid long registration lines so you can get right to the show floor and start sampling!

Pre-registration also ensures we can accurately link your account information to your post-event tracking, since show attendance is required to earn allowances.

After registering, you will instantly receive a confirmation email at the provided address. Be sure to save the QR code to your phone or bring a printed copy to the show to speed up the check-in process.

If you don’t receive a confirmation email:

On-site registration will also be available with a full registration team ready to assist you as needed.

During the initial registration process, select YES to the question, “Do you want to add additional guests?” Then, select the appropriate quantity to access a pop-up registration link for each guest.

Once you have submitted your registration, you can edit it using the provided link in the confirmation email. However, you cannot submit additional names for an email address already in the system. You must start a new registration using a different and unique email address to submit additional guests.

All foodservice operators and their employees are welcome to attend. The event is free but is closed to the general public.
Restrictions:
  • Due to insurance liabilities, all attendees must be 18 years or older.
  • Except for medical assistance equipment, no carts, luggage, or wheeled coolers are allowed in the show aisles.

Providing a valid email address allows us to send you event-day information including a quick-scan QR code for easy entry and access to our Performance Foodservice Events app. Additional details may also be sent prior to the event such as tips on how to have a better show experience.

A unique email address is required for all guests who want access to our Performance Foodservice Events app. Following the event, a capture of your booked items will be sent to your email address on file so you can be sure you are ordering the items you loved and take advantage of show allowances.

Your information will not be used for non-show related purposes, is not carried over and is not shared with anyone outside of Performance Foodservice without your consent.

During our live event hours, guests will be able to interact with booths using easy-to-scan codes to book product and enter notes for post-show follow-up. Once you download, please use your unique email address to log in to the app – no password is required!

The app also serves as your digital library to access the show floorplan, view and download product flyers, watch videos, and more!

Independent Street customers* who attend the show will earn show allowances on all eligible items purchased during the 10-week ship period (3-24-25 to 5-31-25).

Ship period includes major holidays including Easter, Mother’s Day, and Memorial Day weekend.

DOUBLE your show allowance when you buy a new product, i.e. not purchased since 12-2-24.

You can place orders electronically at the booth using the show app. However. bookings are not required to earn show allowances.

*Program Street, bid, and contract customers are not eligible to earn show allowances.

CONTACT

For all event related questions, contact your Area Manager

Email: PFSChicagoMarketing@pfgc.com